For centuries, the rose has been considered the queen of flowers. Roses speak their own language and are a classic that never disappoints. Each flower color has a deeply rooted symbolism and should be chosen to suit the occasion in order to convey the right feelings. In this article, we at Rosenbörse explain which color is suitable for which event and what they really express.
Red tones
The bright red rose is the undisputed symbol of love and passion. It is the symbol of romance and is perfect for declarations of love, anniversaries or Valentine’s Day. Its intense color attracts attention and conveys a message that cannot be conveyed as powerfully with any other flower: «I love you».
- Our rose bouquets, Rosenbörse gift card
Red Rose Bouquet “Love is in the Air”
Starting at CHF 99.000 out of 5Select options This product has multiple variants. The options may be chosen on the product pageQuick View
Cream to white tones
The white rose is the symbol of purity, innocence and elegance. It is often used at weddings to symbolize eternal love and loyalty, or at farewells to express peace and memories. Its simplicity and restraint make it a universal ambassador for new beginnings and silent connection. If you are unsure which rose is best for your occasion, a champagne-colored bouquet of roses is a safe choice with its neutrality.
- Our rose bouquets
White rose bouquet “Elegance & Loyalty”
Starting at CHF 99.000 out of 5Select options This product has multiple variants. The options may be chosen on the product pageQuick View
Rosé to pink tones
For friendship, gratitude or admiration, pink roses are the perfect choice to bring joy to your loved ones. With their gentle charisma, they express harmony and emotional closeness without being overwhelming. Whether as a gesture of reconciliation, as a thank you or simply to show a person that they are valued.
- Rose boxes “Unique Roses”
Heart box (large) in leather look – approx. 19 roses
CHF 195.000 out of 5Select options This product has multiple variants. The options may be chosen on the product pageQuick View - Our rose bouquets
Rose Bouquet Pink “Sweety”
Starting at CHF 86.500 out of 5Select options This product has multiple variants. The options may be chosen on the product pageQuick View
Gold to yellow tones
Joy of life? That’s exactly what our yellow Smiling Sun roses stand for. Their vibrant and cheerful charisma stands for friendship, joy and optimism. If you want to cheer someone up or thank them for a good time, yellow roses are the right choice. Unlike red or pink roses, they do not convey any romantic feelings and can therefore be used in a variety of ways.
- Rose boxes “Unique Roses”
Romantic style (Large) in light gray box – approx. 35 roses
CHF 279.000 out of 5Select options This product has multiple variants. The options may be chosen on the product pageQuick View
Apricot to orange tones
Apricot and orange roses combine energy and warmth. They symbolize enthusiasm, fascination and recognition. Ideal for occasions where you want to express admiration, both professionally and privately. Especially in autumn, a tangerine bouquet from Rosenbörse is perfect for ringing in the spooky season.
- Our rose bouquets
Peach rose bouquet “with a dash of cognac”
Starting at CHF 86.500 out of 5Select options This product has multiple variants. The options may be chosen on the product pageQuick View
Purple to violet tones
Even a more exotic color choice like eggplant has its own charm. Deep dark violet roses stand for mysticism, enchantment and pure elegance! They are perfect for showing someone that they are very special. Did you know that lavender roses are perfect for a first date? They symbolize love at first sight.
Blue tones
Since royal blue roses do not occur in nature, they radiate a unique, mysterious and fascinating aura. Blue tones stand for trust, harmony and peace. A blue rose is particularly suitable for anniversaries or to give someone hope. In addition, a bouquet of blue roses is increasingly being bought as a gift for a newborn boy, as it elegantly conveys joie de vivre and confidence.
- Rose boxes “Unique Roses”
Romantic style (Large) in light gray box – approx. 35 roses
CHF 279.000 out of 5Select options This product has multiple variants. The options may be chosen on the product pageQuick View
Black
Black roses have long been considered more than just mourning flowers. They are an expression of extravagance and glamour. The dark floral beauty creates a unique atmosphere in both classic glass vases and rustic or modern vessels. Are you still looking for a sensual gift for the day of love? With one of our Unique-Roses boxes paired with a bottle of champagne, you are guaranteed to seduce your sweetheart.
- Rose boxes “Unique Roses”
Heart box (large) in leather look – approx. 19 roses
CHF 195.000 out of 5Select options This product has multiple variants. The options may be chosen on the product pageQuick View

