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About Us
Roses are our passion since 1999.

Only happy roses can make people happy.

That is why our roses thrive at around 3000m above sea level in charming surroundings in Ecuador. Ecuador is known worldwide for growing the most beautiful roses in the world. The mild daytime climate and cool nights also make our rose varieties particularly hardy.

Human & Environmentally Friendly Roses

But also only happy people, can raise happy roses. That's why our great roses come exclusively from Ecuadorian family farms. Together with the farms, we attach great importance to people- and environmentally friendly production. All farms are affiliated with the German Flowerlabel program.

Discover rose assortment now

The motivation

"When it comes to roses, Urs Kägi & Hervé Briatte blossom. "This is Vendela - Delicate and beautiful," gushes 48-year-old Urs, picturing the white rose bouquet in the entrance hall as if it were his beloved daughter."

So it sounds in the article of the Schweizer Illustrierte from September 2010. However, one does not have to read the article to understand that the two founders mentioned above are passionate rose fans – Would you like an example? Co-founder Hervé Briatte was often only really happy when he could decorate his house with hundreds of roses. It is therefore not surprising that the two founders developed a new rose variety especially for the Rose d’Or Festival in collaboration with a breeder.

So it was the love for the roses that motivated the two private and business partners to found the Rosenbörse. Hervé ordered roses every Saturday to decorate the apartment, but they were already withered on Tuesday! And quickly they were sure… They can do it better.

The foundation

With the motivation to be able to sell the most beautiful roses, they ordered roses from all over the world and compared them until they found what they were looking for in Ecuador. 2 family farms were able to satisfy the high quality demand and deliver fresh handpicked roses every day.

So now they had the beautiful goods, but they also had to sell them somehow. Briatte, who had previously been a successful commodities trader, traded in his beloved Jaguar for a van to pick up the fresh roses at the airport and then sell them at a market stall in Lucerne.

And the careful selection paid off. Initially ridiculed, the business began to flourish and they could hardly save themselves from orders. And so, after a few 7-day weeks of selling, delivering and assembling bouquets, the Rose Exchange was born.


The next logical step was to open their own store, fully specialized in high quality roses.

the gates of the first Rose Exchange in Zug were opened.
Rösenbörse in Lucerne was added.
We had the pleasure of opening another branch right next to Zurich's main train station.

In the meantime, Rosenbörse employs around 30 people who, full of passion and motivation, ensure that many people are made happy every day.

The future

Started as a family business, Rosenbörse is to remain in the family in the future.

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